A critical evaluation of importance-performance analysis

Ernest Azzopardi, Robert Nash

Research output: Contribution to journalArticleResearchpeer-review


This study is a methodological evaluation of studies on importance and performance measurement, and importance-performance analysis (IPA) which has gained widespread acceptance in the hospitality and tourism research. A synthesis of IPA literature on conceptual and measurement issues is presented with a view to identifying and mitigating potential validity concerns.

Original languageEnglish
Pages (from-to)222-233
Number of pages12
JournalTourism Management
Publication statusPublished - Apr 2013

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