Yimin Huang

Dr, Deputy Head, Department of Marketing

  • 0 Citations
  • 0 h-Index
20202020

Research output per year

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Personal profile

Biography

Stephanie is Senior Lecturer in Marketing and Deputy Head of Department of Marketing at Macquarie University. Her main research interest is in investigating dynamics and evolution of business relationships and networks, consumer vulnerability and well-being, luxury branding and consumer engagement, and cross-cultural research. Her work has been published in leading marketing journals including Industrial Marketing Management, Journal of Public Policy and Marketing, Journal of Retailing and Consumer Services, among others. 

Stephanie received her Bachelor's and Master's degree from Fudan University in China, and PhD in Marketing from University of New South Wales in Australia. Before joining Macquarie University, Stephanie has worked as Lecturer in Marketing at UNSW and Fudan University. In addition, she has taken senior managerial roles in education sectors including Director of International Affairs and Relations in the faculty of business at Fudan University and Executive Director for joint degree program between Fudan University and University of Hamburg. Her work experience also includes working for consulting, media and market research firms.

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Research Output

  • 1 Conference contribution

Consumer Resources, Houeshold Public Policy and Online Shopping: Understanding Online Channel Adoption Through Sen's Capability Approach

Cheng, J., Huang, Y. & Chu, R., 2020, American Marketing Association Summer Academic Conference. San Francisco, CA, USA

Macquarie University

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review