Shasha Wang

Dr, Ms

  • The University of Western Australia (M263), 35 Stirling Highway,

    6009 Perth


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Personal profile

Current projects

  • Testing the effectiveness of tourism premium promotion, with Dr. Arnold Japutra (UWA Business School) and Prof. Yuksel Ekinci (University of Portsmouth). Funding source the Future Fund Research Grant.
  • Testing the effectiveness of message communication strategies targeting young children, with Mr. David Gribble (Constable Care Child Safety Foundation, CCCSF) and Dr. David Gribble (CCCSF and Edith Cowan University).




Doctor of Philosophy in Marketing (April, 2016)
The University of Western Australia, Perth, Western Australia, Australia
Thesis Title - Testing the effects of young children’s Persuasion Knowledge and equity on their response to a TV advertisement
Postgraduate Diploma of Research Methods (November, 2010)
James Cook University, Townsville, Queensland, Australia
Dissertation Title - A random parameter Stochastic Frontier Analysis was used in this study
Research Fields – Methods in Conducting Academic Research
Master of Business Administration (December, 2010)
China Agricultural University, Beijing, China
Thesis Title – Research in Langfang Printing Industry Cluster
Research Fields – Small and Medium Business Management
Bachelor of Economics (December, 2005)
Nankai University, Tianjin, China
Study Field – International Trade

Future research

Effectiveness of marketing communication
Young children
Behavioural responses toward advertised brands
Experimental research

Previous positions

Teaching assistant


  • Introduction to Marketing
  • Marketing Management
  • Advertising and Promotion
  • Integrated Marketing Communications

Roles and responsibilities

Lecturer and researcher

Research interests

  • Advertising
  • Promotion
  • Consumer behaviour
  • Children
  • Persuasion

Education/Academic qualification

University of Western Australia

5 Apr 201123 Sep 2016

Research expertise keywords

  • Advertising and promotion strategy
  • Advertising And Marketing Communications
  • Consumer behaviour
  • Children’s literature
  • Persuasion

Industry keywords

  • Tourism
  • Education
  • Communications
  • Children and Young People


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