Personal profile
Current projects
- Testing the effectiveness of tourism premium promotion, with Dr. Arnold Japutra (UWA Business School) and Prof. Yuksel Ekinci (University of Portsmouth). Funding source the Future Fund Research Grant.
- Testing the effectiveness of message communication strategies targeting young children, with Mr. David Gribble (Constable Care Child Safety Foundation, CCCSF) and Dr. David Gribble (CCCSF and Edith Cowan University).
Languages
English
Chinese
Chinese
Biography
Doctor of Philosophy in Marketing (April, 2016)
The University of Western Australia, Perth, Western Australia, Australia
Thesis Title - Testing the effects of young children’s Persuasion Knowledge and equity on their response to a TV advertisement
Postgraduate Diploma of Research Methods (November, 2010)
James Cook University, Townsville, Queensland, Australia
Dissertation Title - A random parameter Stochastic Frontier Analysis was used in this study
Research Fields – Methods in Conducting Academic Research
Master of Business Administration (December, 2010)
China Agricultural University, Beijing, China
Thesis Title – Research in Langfang Printing Industry Cluster
Research Fields – Small and Medium Business Management
Bachelor of Economics (December, 2005)
Nankai University, Tianjin, China
Study Field – International Trade
The University of Western Australia, Perth, Western Australia, Australia
Thesis Title - Testing the effects of young children’s Persuasion Knowledge and equity on their response to a TV advertisement
Postgraduate Diploma of Research Methods (November, 2010)
James Cook University, Townsville, Queensland, Australia
Dissertation Title - A random parameter Stochastic Frontier Analysis was used in this study
Research Fields – Methods in Conducting Academic Research
Master of Business Administration (December, 2010)
China Agricultural University, Beijing, China
Thesis Title – Research in Langfang Printing Industry Cluster
Research Fields – Small and Medium Business Management
Bachelor of Economics (December, 2005)
Nankai University, Tianjin, China
Study Field – International Trade
Future research
Effectiveness of marketing communication
Persuasion
Young children
Behavioural responses toward advertised brands
Experimental research
Persuasion
Young children
Behavioural responses toward advertised brands
Experimental research
Previous positions
Teaching assistant
Teaching
- Introduction to Marketing
- Marketing Management
- Advertising and Promotion
- Integrated Marketing Communications
Roles and responsibilities
Lecturer and researcher
Research interests
- Advertising
- Promotion
- Consumer behaviour
- Children
- Persuasion
Education/Academic qualification
University of Western Australia
5 Apr 2011 → 23 Sep 2016
Research expertise keywords
- Advertising and promotion strategy
- Advertising And Marketing Communications
- Consumer behaviour
- Children’s literature
- Persuasion
Industry keywords
- Tourism
- Education
- Communications
- Children and Young People
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