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Raechel Johns (B Com, M Mkt, GCHE, MHE, PhD) is the Head of the Canberra Business School. A Professor in Marketing and Service Management, Raechel’s expertise includes customer value, technology marketing and Transformative Service. Her research interests include self-service technologies, internet marketing, social media, vulnerable communities and Transformative Service Research.

Prior to her academic career, Raechel worked in Marketing in the IT industry and internet based organisations and this industry experience intersects with her research interests. Her first marketing role was in retail, as the Marketing Manager of a shopping centre. 

Area of Supervision:

Services Marketing, particularly Transformative Service Research, Vulnerable Consumers, Community Wellbeing, Technology facilitated service delivery, Social Media use

Other topics of interest include:

technology, internet marketing, social media, not for profit marketing, customer value, relationships 

Involvement in PhD Supervisory Panels:

Raechel Johns is happy to participate in relevant supervisory panels

Current Projects

Research related to the Transformative Service Mediator (Johns and Davey, 2009)

Research related to Transformative Service Research / vulnerable consumers/ community wellbeing

Research related to technology use in communities, organisations and to facilitate relationships or service delivery



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Research Output

  • 6 Article
  • 1 Chapter in text book

Regulatory influences on CSR practices within banks in an emerging economy: Do banks merely comply?

Khan, H. Z., Bose, S. & Johns, R., Jul 2019, In : Critical Perspectives on Accounting. p. 1-20 20 p., 102096.

University of Canberra

Research output: Contribution to journalArticleResearchpeer-review

  • The role of health locus of control in value co-creation for standardized screening services

    Davey, J., Herbst, J., Johns, R., Parkinson, J., Russell-Bennett, R. & Zainuddin, N., 17 Dec 2019, In : Journal of Service Theory and Practice. p. 1-25 25 p.

    University of Canberra

    Research output: Contribution to journalArticleResearchpeer-review

    Open Access
  • The social media tourist gaze: social media photography and its disruption at the zoo

    WALSH, M., JOHNS, R. & Dale, N. F., 10 Sep 2019, In : Information Technology and Tourism. 21, 3, p. 391-412 22 p.

    University of Canberra

    Research output: Contribution to journalArticleResearchpeer-review

  • Perils of speed dating: an Australian success story in Chinese outbound tourism

    Kriz, A. P. & Johns, R., 3 Sep 2018, In : Journal of Policy Research in Tourism, Leisure and Events. p. 1-22 22 p.

    University of Canberra

    Research output: Contribution to journalArticleResearchpeer-review

  • Case Study 13: Wellbeing through travel: High value-low impact tourism in the developing country, Bhutan

    Johns, R. & Namgyal, T., 1 Jan 2016, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Switzerland: Springer, p. 159-168 10 p.

    University of Canberra

    Research output: Chapter in Book/Report/Conference proceedingChapter in text bookResearchpeer-review