Research output per year
Research output per year
Personal profile
Biography
Dr Joseph Chen is a lecturer in the Department of Marketing at Macquarie Business School in Sydney, Australia. He holds bachelor and master’s degrees in psychology and a doctoral degree in marketing. His PhD thesis was formally recognised as being of exceptional quality (among the top 10%) by the University of Otago, New Zealand.
Joseph's research focuses on brand scandals, product-harm crises, and data breaches. His research appears in reputable journals that are ranked A* in the ABDC list and included in the Financial Times' Top 50 Journals.
He is keen to disseminate knowledge about real-world industry problems and hopes to shape industry practices to benefit the broader society. His research projects have been reported by The Conversation, Yahoo News, National Interest (USA), Raidió Teilifís Éireann (Ireland), New Zealand Herald, and Sputnik (UK).
Research interests: consumer behaviour, product-harm crisis, ethical judgment, and social media.
PhD supervision: available
External positions
Academic supervisor
1 Sep 2019 → …Fingerprint
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Research output
- 1 Article
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The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic
Li, Y., Yao, J. & Chen, J., Apr 2021, In: International Journal of Hospitality Management. 94, 102815.Research output: Contribution to journal › Article › Research › peer-review