External Funding: Total $260,682.
‘Sustainable Cooperative Enterprise – An Investigation into the Factors Influencing the Sustainability & Competitiveness of Cooperative Enterprises’, Australian Research Council Linkage Grant with Co-operatives WA, CI: T. Mazzarol, Investigators: J. Watson, G. Soutar, E. Mamouni-Limnios, K. Siddique, P. Wells and J. Sneddon, 2010-2013, $258,182.
2009, Sneddon (Mentored by Lee and Soutar), “An exploration of the beliefs of ethical consumers towards wool apparel", Department of Agriculture and Food, WA, $2500.
Internal Funding: Total $73,610.
2018, Ooi, Sneddon, Kristofferson, Gerrans and Preston, "Developing resources to leverage the effect of financial socialization on financial education interventions for children and young adolescents", FABLE Research Accelerator, $20,000
2018, Sneddon, Ballantyne, Hughes and Allen, "Supporting family environmental learning and behaviour: identifying, designing and testing transformative values-based education programs in zoos and aquariums", BHP Billiton Research Award, $9,673
2014, Sneddon and Lee, “Personal values and family decision making: revealed preferences, prediction and influence of children and adults in family groups”, UWA Business School, Research Development Award, $9,000
2014, Liu, Sneddon, Lee, Soutar and Sigley, “Predicting the travel intentions of Chinese ecotourists towards Western Australia”, UWA Business School, Research Development Award, $8,000
2011, Sneddon (Mentored by Lee and Soutar), “How do customers’ values influence their behaviour? A qualitative study”, UWA Business School, Research Development Award, $7,310.
2010, Sneddon (Mentored by Lee and Soutar), “Predicting ethical consumers’ intentions to purchase wool apparel and their willingness to pay for ethical attributes”, UWA Research Development Award, $4,537
2009, Sneddon (Mentored by Lee and Soutar), “An exploration of the beliefs of ethical consumers towards wool apparel”, UWA Business School, Research Development Award, $15,000
Visitor values and zoo exhibit interpretation and evaluation, with Prof. Julie Lee, UWA, and the University of Queensland Visitor Research team, Brisbane, Australia, funded by the ARC.
Exploring family environmental learning behaviour, with Prof. Roy Ballantyne and Dr. Karen Hughes, UQ Visitor Research, and Jen Allen, Perth Zoo, Australia.
Family financial literacy, with Prof. Paul Gerrans, Dr Libby Ooi and Dr Inge Kristofferson, UWA, Australia.
Values and giving, with Prof. Julie Lee, UWA and Prof. Hester van Herk, Vrije Universiteit, Amsterdam, Netherlands.
Self-enhancing on values, with Prof. Julie Lee, UWA, and Prof. Anat Bardi, Royal Hollowy University of London, UK.
Values and social behaviour in children, with Prof. Julie Lee, UWA, Dr. Maya Benish-Weisman, University of Haifa, Israel, Dr Ella Daniel, Tel Aviv University, Israel.
Travel intentions of Chinese eco-tourists, with Dr Fang Liu and Prof. Julie Lee, UWA, and Dr Sheng Ye, East China University of Science and Technology, Shanghai, China.
Perceptions of the values of animals, with Prof. Julie Lee, UWA, and Dr Sheng Ye, East China University of Science and Technology, Shanghai, China.
Exploring the relationship between humans’ psychological need for relatedness and competency, personal values and wildlife experiences, with Prof. Marylene Gagne, Curtin University, and Christine McCagh, Greenpeace Southeast Asia, Taiwan.
Traffic management in national parks, with Prof. Roy Ballantyne, University of Queensland, Australia and South Africa National Parks, South Africa, funded by SANParks.
Animal trainer’s values and perceptions of visitors, with Dr Judy Mann, uSharka Marine World, Durban, South Africa.
American Psychological Association
International Association for Cross-Cultural Psychology
Editorial Board of Personality and Social Psychology for Frontiers in Psychology
Wool baffles US consumers, June 2010, Farm Weekly
Chuffed and UWA Centre for Human and Cultural Values, 'The psychology of giving: why values matter'.
Town Teams Movement conference, September 2018, 'Crowd-funding and giving'.
Office of Multicultural Interests and Chuffed, Perth, WA, September 2018, 'Crossing the fundraising chasm'.
Social Impact Festival, Perth, WA, September 2018, 'Giving for impact'.
Educate Plus, Perth, WA, July 2018, 'Volunteering Masterclass'.
Leading Innovation through Diversity Forum: Bridging research, policy and practice for Age Friendly Care, June, 2018, 'Values, volunteering and wellbeing in Australian seniors'.
HARVEST – Young Agri-food Professionals Network, Perth, WA, October 2011, ‘Innovation and Marketing Disruptive Technologies in Agriculture’.
Merino 2010 Conference, Wagga Wagga, NSW, February 2011, ‘Consumer Trends in Wool Apparel Consumption’.
Australian Graduate School of Entrepreneurship International Entrepreneurship Forum, Melbourne, February 2011, ‘Centre for Social Impact (CSI) Social Entrepreneurship Forum’.
Clean, Green and Ethical Animal Produciton Forum, Universidad de la Republica Uruguay and Instituto Nacional de Investigación Agropecuaria, Uruguay, November 2009, ‘Identifying and Exploiting Opportunities for Clean, Green and Ethical Animal Production’.
Center for Fair and Alternative Trade Seminar Series, Colorado State University, Fort Collins, March 2009, ‘Ethical Wool Apparel Consumption’.
I am a Senior Lecturer of Marketing in the UWA Business School and Deputy Director of the UWA Centre for Human and Cultural Values. I was awarded my PhD at UWA in 2009. My doctoral research examined the factors influencing the adoption and implementation of new technologies in the Australian wool industry.
I have considerable experience in research, teaching and industry engagement. My research interests and expertise are in the area of human values. I am particularly interested in the measurement of human values in adults and children and how values influence consumer and pro-social behaviour in a range of contexts. My research has been published in over 20 international journals including Assessment, Personality and Individual Differences, Annals of Tourism Research and Psychology & Marketing.
I co-ordinate and teach Marketing Principles in the UWA MBA program and have developed and delivered this unit for the full-time, flexi and online programs. I have worked with a wide range of scientific research on innovation and research management issues and assist a number of non-profit organisations with the development of effective fundraising strategies.
MBA Marketing Principles (Full-time, Flexi, online)
2003-2005 Research Assistant and Adjunct Lecturer, Centre for Entrepreneurial Management and Innovation, UWA
2000-2003 Small Business Training Program Manager,Curtin University of Technology, Entrepreneurship and Business Development Unit
2001 Adjunct Lecturer (Management), Curtin University of Technology, Business School
Roles and responsibilities
- Member (Principle Unit Coordinator – Marketing Principles) UWA MBA Program Consultative Committee, 2017.
- Executive Committee Member, Australian Animal Studies Association, 2015-2016.
- UWA Education Futures Project team, 2014-2016.
- UWA Branch Committee Member, National Tertiary Education Union, 2010-2012.
- Marketing Discipline Group representative, UWA Business School Teaching and Leaning Committee, 2008-2012.
- Academic Representative, UWA Business School Transnational Program Review Committee, 2010-2011.
- Academic Staff Representative, UWA Academic Board, 2009-2010.
- Member, UWA Graduate School of Management MBA Program review committee, 2007.
- Member, UWA Graduate School of Management Teaching and Learning Committee, 2005-2006.
My research focus is the measurement of human values and how values relate to behaviour in adults and children. My work on the measurement of values has focused on the development of instruments that measure a more refined set of values in both adults and children. I am a co-developer of the Best-Worst refined values instrument (BWVr) for adults and the Animated Values Instrument (AVI and AVIr) for children. My contribution to the development of these instruments included the introduction of a new Animal Welfare value. This value is defined as the empathic concern for the welfare of all animals. My work on associations between values and behaviour focuses on consumer and prosocial behaviour in adults and social behaviours (prosocial and aggressive) in children. My main research areas are as follows:
- Personal values and value-expressive behaviour (including prosocial behaviour in adults and social behaviours in children)
- Giving and volunteering
- Transformative consumer behaviour
An examination of the anatomy of effetive effective crowd-funding campaigns in the non-profit and social enterprise sector, with Chuffed, Sydney, Australia.
UWA Business School
Award Date: 1 Mar 2009
Community Ambassador2018 → …
Associate1 Jan 2015 → …
Research expertise keywords
- Values and preferences
- Ethical marketing and business ethics
- Not for Profit