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Personal profile

Research interests

  • Regional tourism strategy
  • Destination management
  • Millenial decision making

Personal profile

After completing his PhD in Marketing (focusing on Destination Branding), Dr Lewis moved to an industry role in a Market Research Agency. In that position, Clifford conducted primary research and informed strategy development for state tourism authorities including: Destination NSW, Tourism NT, SA Tourism Commission, Tourism Tasmania, and Visit Canberra, as well as Tourism Research Australia. In addition to his tourism portfolio, Clifford provided strategic input on a range of social and government projects and fast-moving consumer goods.

Clifford is interested in helping regional communities build tourism offers and attract different types of visitors. To this aim he has begun examining regional travel from both a supply side and demand perspective with the objective of building sustainable regional tourism.

Education/Academic qualification

University of Wollongong

20112014

University of Wollongong

20062010

University of Cambridge

20042005

External positions

Senior Consultant

Oct 2016Dec 2018

Account Manager

Oct 2014Oct 2016

Part-time Teaching Academic

Aug 2014Nov 2014

Part-time Teaching Academic

Jun 2009Nov 2014

Research Assistant

Mar 2008Jun 2009

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Research Output

  • 3 Conference contribution
  • 2 Abstract
  • 2 Article

Blurred lines: LGBT identities in tourism research

Vorobjovas-Pinta, O., Ong, F. & Lewis, C., 2020.

Charles Sturt University

Research output: Contribution to conferenceAbstractResearchpeer-review

Fashion as a means of managing overtourism

Lewis, C. & Rossetto, C., 2019, Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age. Australia, p. 425-428 4 p.

Charles Sturt University

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

  • Positioning a destination as fashionable: The destination fashion conditioning framework

    Lewis, C., Kerr, G. & Burgess, L., Jun 2019, In : Tourism Management. 72, p. 209-219 11 p.

    Charles Sturt University

    Research output: Contribution to journalArticleResearchpeer-review

  • Saving rural communities through tourism marketing cooperatives

    Lewis, C., Krivokapic-Skoko, B. & Marjanovic, O., 2019.

    Charles Sturt University

    Research output: Contribution to conferenceAbstractResearchpeer-review

    Together we will go our way: The development of a stakeholder framework for rural gay pride events

    Lewis, C., Small, F. & Mehmet, M., 2019, Travel and Tourism Research Association Conference: Advancing Tourism Research Globally. p. 1-11 11 p.

    Charles Sturt University

    Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review