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Personal profile


Babak is an Associate Professor in Business Analytics at Macquarie Business School and an adjunct fellow at University of Technology Sydney (UTS). He holds a PhD in Information Systems from UNSW Business School, with a multi-disciplinary background in business, statistical modelling, and computer science. Prior to academia, he used to work in IT and management consulting. His research is inspired by problems in practice and is rooted in behavioural and managerial theories. Babak's research examines the positive and negative aspects of business analytics and information systems at organisational and individual levels. In particular, he is interested in transformational effects of health analytics, social analytics, and artificial intelligence.

Babak has so far received over $450,000 in external funding through engagement with Cancer Council NSW, Asia Productivity Organization, Reserve Bank of Australia, The Whiddon Group, Suicide Prevention Australia, and other partners. In the teaching front, his approach is driven by problems in the industry and society. In 2019, he won UTS Learning & Teaching Citation and in 2010 he received Macquarie University's Faculty of Business teaching award.

Babak is an editorial member of Electronic Markets, Journal of Theoretical and Applied Electronic Market Research, and a section editor in Australasian Journal of IS. He is also guest co-editor of a special issue on Designing and Managing Human-AI Interactions in Information Systems Frontiers. He is a member of The Institute for Operations Research and the Management Sciences (INFORMS), Association for Information Systems (AIS) and Australian Computer Society (ACS). Babak has published over 70 journal and conference publications in outlets such as the journal of the Association for Information Science and Technology, Internet Research, Journal of the American Medical Informatics, Information Systems Frontiers, and Computers & Education. He is available for media commentary, actively engages with media outlets, and has written for The Conversation, and been interviewed by ABC News 24 and 2Ser FM.

Supervision: Babak has so far supervised several HDR students to completion. He is available to supervise research students in the following areas:

  • Online communities and social media
  • Responsible Analytics and AI
  • Managing Business Analytics, People & Organization
  • Social Media Analytics
  • Health Analytics
  • Ethics of Analytics & AI


  • Business Analytics Project
  • Business Process Modelling

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Research Output

Open Access